The corporate positioning of a company is fundamental to its success. Translating this well via PR communications is vital. Sharon has a great ability to grasp and embrace the objectives of a business and communicate it externally. She is forward-thinking and has a clear strategic view of the wider issues, she can also implement the strategy and deliver.
HELPING CLIENTS PUNCH ABOVE THEIR WEIGHT
We are a niche marketing and PR agency specialising in employee benefits, financial services, healthcare, safety and professional services.
What our clients say
- Glenn Thomas, Chief Executive – Financial Services, Jelf Employee Benefits & Jelf Financial Planning
I worked with Sharon Mason and the SMUK team in developing a new awards and benchmarking report, Top Employers for Working Families. Sharon was involved in every stage of the awards development from making the initial idea a reality to the final delivery of an event. She successfully brought a very diverse set of partners together and encouraged them to work efficiently…she took ownership of the marketing material and website; handled all aspects of the PR and related media activity; and delivered a fantastic event. She did an excellent job in difficult circumstances and never once appeared phased by the various challenges thrown at her.Ben Black, Director, My Family Care
Sharon helps us to develop and implement our PR strategy using her skills, knowledge and experience to challenge and refine our thinking, to ensure we achieve the best possible outcome.Alan Millward, Managing Director – Financial Services, Jelf Employee Benefits
I have always found Sharon Mason to be a pleasure to work with. She is highly knowledgeable about both her clients and the area in which she works. As a busy editor I could always trust Sharon to contact me about people and information that were truly relevant to my needs and worth following up on. Unlike so many PR people, she has never wasted my time. This way her clients get value when dealing with the press. She is a true professional.Debi O’Donovan, Editorial Director, Reward & Employee Benefits Media
Sharon provides professionally edited content to deadline. The articles are always well targeted to the HR and occupational health audiences and I have no hesitation in recommending her.Noel O’Reilly, Senior editor at XpertHR/Personnel Today
Sharon has an ideal blend of intellect, focus, tenacity and creativity. I have always been impressed with the results of her campaigns and recommend her unreservedly.Tony Shepherd, Vice President of Sales, EMEA at Blackboard
Sharon combines creativity with pragmatism. She’s commercial, takes time to get to know her clients’ businesses and is expert at developing messages that resonate with their clients. As such she is excellent at getting results.Paul Gurney, Designer, Caricatures
SMUK delivers superior results to West End agencies and offers much better value.Adrian Taylor, Director, Advanced Business Consulting
I have worked with Sharon for a number of years, and she has a great aptitude for understanding technical and product detail with the ability to translate it into clear promotional messages for the relevant audience via PR and marketing mediums. I’d highly recommend her.Chris Ford, Director, i2Healthcare
We see tangible results from SMUK Marketing and PR. We recently launched a new product and had an order every day of the first week following the launch press release. For another service we generated 500 leads off the back of PR. Everyone wants results from their marketing and PR and that’s what we get working with SMUK.Suzanne Randall, Corporate Account Manager, Specsavers Corporate Eyecare
Sharon always delivers. She continuously has fresh ideas and knows how to translate them to work for our business. She’s an expert in her field and I enjoy working with her.Jim Lythgow, Director of Strategic Alliances, Specsavers
I have worked with Sharon for a number of years, and she has a great aptitude for understanding technical and product detail with the ability to translate it into clear promotional messages for the relevant audience via PR and marketing mediums. I’d highly recommend her.Chris Ford