There are few certainties in life, but one is that industry events are on the rise. This is potentially very good news. It means the chances of external recognition of your greatness are increased.
It just leaves the tricky question about how to go about entering them. Let’s look at five key areas that will get you started.
Choose categories for which you have a good case-study. Take a long look at all the awards and their respective categories, ask yourself if you can meet the criteria, and then gather all the information required: statistics, testimonials, collateral.
Answer the question
Sitting exams may be the stuff of recurring nightmares for many. But if you took one thing away from them – apart from the sleepless nights and frantic cramming – it would have been to answer the question. You may have some wonderful insights you want to share, but if it doesn’t answer the question you have to find the inner strength to leave it out. You have to give them what they want, and that means starting with the basics of answering the set questions.
Give yourself time
Wouldn’t it be great if you could just answer ‘we know we’re the best, please give us the award’ against every question. Of course you could, but it’s unlikely to give you the result you’re looking for. It takes time to craft an award-winning entry. Remember, this is a competition. Competitors will be investing time, and to stand a chance you need to do the same.
The more you enter, the more chances you have of winning. You may have a very strong case-study, but if it’s in a competitive category your chances will be diminished. Likewise you may have a case-study that isn’t as strong, but in a less competitive category, you may stand a good chance.
So enter, enter, enter.
Ask for help
Companies excel at what they do, be it setting up pension schemes, group risk, healthcare, employee benefits. But these same consultants aren’t necessarily specialists in writing award entries. Experts get used to bringing in specialists when they need to, and it may make sense to bring in specialists to help with this. Experience, track-record and a specialist who has the time to invest in this is likely to give you the best chance of compiling an award-winning entry.
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