Make your promotions relevant, and they’ll be more successful
Whatever specific aims you have for advertising and lead generation campaigns, the bottom line is that you want to achieve results. We have an excellent track record at getting results in an ever-increasing competitive market.
The right message
Traditional on-the-page and paper-based advertising can be incredibly instrumental in building profile, but the right message can also generate leads.
The headline, body copy, imagery, style and tone all help to make your promotions stand out and achieve results.
Advertising is most successful when it’s part of an integrated campaign, including print and digital campaigns. A successful campaign needs to be targeted, with personalised messages that are relevant to your target audience.
The results of campaigns are significantly increased when followed up with further promotions. This is increased three-fold when followed up with a telephone call.
When you want results, you need to speak to specialists that have experience in what works in a highly competitive market, targeting increasingly discerning clients.
How we help
We have an excellent track record in developing advertising and lead-generation campaigns that get results. We encompass the aims of the business: the overall objectives for your marketing, and specific aims for particular campaigns.
We buy advertising and negotiate excellent rates.
We advise on purchasing data, and how to manage campaigns to maximise response.
Examples of success
- In helping one of our financial services clients launch a new company into the market, our advertising campaign for them had more recall recognition than all the other established companies in their targeted trade press
- We regularly achieve over 100 leads per digital campaign for a healthcare client
- We negotiated rates that added 50% of value directly to our clients marketing budget
To find out how advertising, direct mail and lead generation can help your business, please call 01252 843350.
What our clients say:
“Working with SMUK Marketing and PR is an absolute pleasure, Sharon always ensures maximum discounts and as much editorial as we can possibly give. SMUK are also a pleasure to work with as they always get things done ahead of deadlines and to the highest standards of quality whether that be ad creative, editorial or simply signing media plans off. I hope we can continue to work together for many years to come!”
Adam Busby, Head of Public Sector Executive, Cognitive Publishing
“I have had the pleasure of working with Sharon on campaigns for SMUK clients since 2007. Throughout this time Sharon has demonstrated an incredible passion for meeting her clients’ needs by negotiating the best rates and meticulously planning campaigns to get the results needed. I would highly recommend Sharon and SMUK Marketing and PR and I am looking forward to working with her and SMUK for many years to come.”
Ian Greenfield, EMEA Sales Manager, Emedia