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Tag Archives: marketing strategy

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Ten things you need to know about return on investment from marketing and PR

Don’t we all just love the question: What’s the return on investment (ROI)? when we put forward a marketing and PR plan.  One thing is for certain, budgets are tight.  Budgets are tight when the going is tough, and budgets are tight when the going is good.  A bottomless comms budget might be a dream,…

26 March 2015MarketingBy Sharon Mason
SMUK
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