The glamour and excitement of the awards season is never-ending. The film industry may choose to award its finest at a certain time, but UK plc spreads its love throughout the year.
And the question is, do they really make any difference?
Well a recent report suggests that in the film industry they do. A mere nomination can be worth four times that of a win.
It isn’t quite as easy to calculate in the corporate world. But we do know that tender documents increasingly have a section that asks about which awards you’ve won. We live in an ever-competitive world, and when we’re competing for business it’s impressive to show how we fare with others in the industry. And isn’t it just great to be able to prefix your company name with ‘award-winning’?
With so many award events, it’s easy to become cynical about their worth. But a trophy cabinet full of gleaming awards that state your excellence is a sight to behold. Some clients might be impressed, some might not – but if it gives you the edge with some then let’s bring it on.
Winning is wonderful. But let’s not forget the importance of a nomination. It might be disappointing on the night to walk away without the actual trophy. But in the brightness of the following day it’s important to take away the positives. You still have something to promote.
And this is the important thing whether you win or are a finalist: promote, promote, promote.
Tell your clients, and thank them for their contribution – there is no win without a client. Tell your staff and thank them for their contribution. Include details on your website, on your email footer, on any external communication, any internal communication. Tell your suppliers. Issue a press release.
When every differentiator counts, you want to maximise every chance you can to tell clients – and potential clients – how you’re better.
Do they count? Make them count.
For help on entering awards, take a look here