Volunteering
A few years ago I trained to teach adults to read. As I wrote this for Volunteers’ Week, I can talk about it without it being a humble brag.
DetailsWe spend so much time writing great stuff for our clients, our own blog gets pushed to the bottom of the list. But a few musings for you to peruse…
Why vision comes before strategy, and other lessons we can learn from Churchill in The Darkest Hour
I’m often inspired by films, I’m not usually inspired to write about them, but I’d heard so much about Churchill and, having watched the film The Darkest Hour, can see why he inspired so many books and films and is held in such esteem. I’d heard how much he did during WW2 but actually I…
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5 key things to remember when writing articles for the press
1. Know your audience Are you writing for the industry, your peers, your clients, your clients’ clients? This is your starting point. This will direct the tone and message of your whole article. It dictates how much knowledge they’re likely to have, how much industry jargon it will be acceptable to use, what issues they’re…
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5 things we can learn from Caitlyn Jenner about Marketing and PR
Most will have an opinion about Caitlyn Jenner. Many will have changed their opinion if they watched her series and learnt more about her. Love her, hate her, or have total indifference toward her, there is a lot we can learn from her in the world of Marketing and PR. 1. We need to learn…
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Fintech is here – embrace it or risk losing out
Since the banking crisis in 2008 there have been calls for a shake-up in the financial services sector. There was a widespread feeling that the odds were stacked against customers and those involved in creating the crisis had got away largely unscathed, with just a few high-profile casualties like Lehman Brothers. Wind forward almost 10…
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15 tips for successful journalist interviews
Having a journalist interview arranged might strike fear into your very heart. Jeremy Paxman might be the stuff of nightmares. But most journalists are not Jeremy Paxman. A little planning can make the whole experience much more productive, worthwhile and even enjoyable. Like all relationships, they are greatly improved if you understand each other’s point…
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