Your brand is your company’s personality

Make a difference

Your brand is a differentiator, and we are experts at making it work for your company.

Successful brands

A successful brand is one that accurately portrays your company, and encompasses the essence of what your company is about.  The essence of your company will be important to your clients.

Company values

This means your brand needs to reflect your company’s values: how you do business, and how you interact with your staff, your clients and your suppliers.

The look, logo, style, colours, imagery and tone need to be consistent throughout all your marketing, from promotions and advertising, to letters your staff write to clients, through to how you communicate internally.

Think of any great company, and the impression you have of them is intrinsic to their look; and every experience you have when dealing with them is intrinsically linked to their values.

Brand development

It is important to understand what values you work to as a company, what sets you apart from your competitors, and what is important to your clients.  If you don’t already know the answers, then we investigate this to find out. This directs the development of your brand.

If what’s important for your company and its clients is that it is new, innovative, hi-tech and cutting-edge, the brand will need to reflect this.  Likewise, if what is important to your company and clients is that you are traditional, meticulous and trustworthy, then this needs to be reflected in your brand.

The look of your company reflects your values, and helps your current clients, future clients and employees understand what you’re about.

How we help

We are experts in developing brands for companies that encompass their values, resonate with their clients, as well as their employees, and help them stand out in their marketplace.

This includes developing brands, logos, colours, style, tone, imagery and illustration, through to making your new or existing brand work for you in all the experiences your clients have with you.  We are expert in bringing your brand alive in all areas of communications including advertising, web development, print, direct mail, digital campaigns, social media and sponsorship right through to sales letters.

Examples of success

• We have developed brands for companies that have launched them into the marketplace and added significant value to their business
• We have leveraged more value from existing brands to help them come alive
• We have maximised brands to ensure companies market successfully

To find out how brand development can help your business, please call 01252 843350.

What our clients say:

“SMUK delivers superior results to West End agencies and offers much better value.”

Adrian Taylor, Director, Advanced Business Consulting