Copywriting
Say What You Mean
I don’t have time!
Just as we got used to text-speak and 280 characters and thought we’d never have to write a complete sentence again, it seems that there has never been a greater need for outstanding, sparkling, show-stopping writing. Social media campaigns require blogs, tweets need to illicit interest, and we’ve always wanted a reaction from our ad campaigns. We have to compete with the ‘I’ve heard it all before’ response; writing needs to make your company stand out.
No need to panic, we are experts at doing all this for you.
What to write
What separates outstanding copywriting from good copywriting is when it helps you achieve results. Anything that is written for your company needs to reflect your company’s values. This is not just about getting words onto the page, it is about connecting with your clients, and accurately expressing what you want to say.
All written communications from your company need to meet the same standards. First-rate copywriting isn’t just required for corporate brochures, it needs to be used for sales letters, proposals, tender documents, articles and presentations as well.
How we help
We have expert copywriters who get to know your business aims and marketing aims as a matter of course before we write for you. We ensure all writing reflects your company values and helps you communicate your message in the best way – whether you are looking for:
- a punchy advertisement
- winning award entries
- impactful corporate brochures
- technical material written in plain English
- attention-grabbing speech writing
- sales letters that work
- presentations that keep people awake
we make your communications work for you.
We also have professional proof readers who will proof-read any written communication to ensure it is perfect – this is particularly useful for any legal or highly technical communication where it is essential to get a balance between clarity and ease of understanding.
Examples of success
- We have written the award entries that have won in excess of 80 industry awards
- Editors and clients regularly commission us to write thought-leadership articles.
- Helping clients articulate their propositions more clearly makes a tangible difference to the success of their business, generating better quality enquiries.
“Sharon provides professionally edited content to deadline. The articles are always well targeted to the HR and occupational health audiences and I have no hesitation in recommending her.”
Senior editir, XpertHR & Personnel Today
“Sharon has a great aptitude for understanding technical and product detail with the ability to translate it into clear promotional messages for the relevant audience via PR and marketing mediums. I’d highly recommend her.”
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Contact Us
To talk through how marketing and PR can help your business, please get in touch.